UX/UI design and art direction.
L-start helps women start their business by providing lots of useful tools and tips, as well as one on one sessions.
Sophie and Dominique wanted their site’s design to be a better reflection of the brand and its customers. They also wanted the navigation to be more fluid with more accessible information.
I first worked on new user flows before moving on to the design. I wanted the colors to pop out in order to reflect the Sophie’s and Dominique’s energy. I also worked around an “exploration” theme, as starting your business can be quite an adventure. So I added touches of topography here and there, as well as some camping iconography.