The Aloïs network, established in 2004, is dedicated to reshaping the healthcare system by developing care pathways for patients with cognitive disorders. However, their visual identity no longer aligned with their evolving strategic goals and growing reputation. I was tasked with creating a new brand identity that better reflects Aloïs’ current mission and values. By combining elegant serif italics with grotesk fonts and incorporating clean, colorful illustrations, the goal was to evoke warmth and welcome for patients while reinforcing trust and professionalism for institutional partners.
