Leksi, founded by Inès Slama and Noémie Buffault, is a specialist digital agency promoting a more sustainable and equitable way of communicating with audiences. My challenge when creating their identity was demonstrating how a small change could have a large effect (the butterfly effect) and designing a light, sustainable image in a digital ecosystem. I achieved this using pattern-based optical illusions and electric colors, which accentuate their statement and and roots it in a digital environment.
